Domino’s Free Chocolate Lava Crunch Cake & Enter to Win a Gift Card
Dominos has a new promotional campaign and this is definitely their “hottest” campaign yet!
They rented a helicopter and flew over 1,000 of their new Chocolate Lava Crunch Cakes (pictured on the left) to Mount St. Helens for tourists to enjoy as they took in the views of America’s favorite volcano.
There are no Dominos in the area, so they went extreme and hired a local helicopter. The tourists had the chance to enjoy the Chocolate Lava Crunch Cakes while they took in some of the best views in the world from Mount St. Helens.
To celebrate this occasion, Dominos is offering a deal for the launch of the cake – a free Chocolate Lava Crunch Cake with every order of their new Pasta Bread Bowls. Have you tried one of their pasta bowls yet? I haven’t, but will definitely be heading to a Dominos soon because I love cake AND pasta AND bread! 
Before I tell you about the gift card contest, you have to check out this video from The Tonight Show with Conan O’Brien. He is doing something that has never been done before. Conan took on the challenge of knocking over 40 Domino’s employees. It’s hilarious!
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Now on to the contest…I have one Domino’s $15 gift card to give away. Here are the rules of the contest:
- One entry: Leave a comment (with a valid email address) stating what you think of this campaign and you will get one entry.
- One entry: Tweet this contest and come back to this post with your link.
- One entry: Blog about this contest and come back to this post with your link.
- Contest starts today (August 17) and ends August 24th.
- Contest only open to North American residents.
Good luck!
130 Comments
great and yummy contest
Haven’t ordered Dominos in a while..would love to try something new!! Cake sounds really good too..
It makes me want one. Or two. Or ten.
I think this campaign rocks. I wish I know where the helicopter was landing next. I’m craving Chocolate Lava Crunch Cake.
I love it! Totally unique!
I think that this campaign is a great idea.
austma7@aol.com
I like this campaign, and the deal is very tempting!
I love the idea of this campaign. The Lava Crunch Cake looks devine. Thanks.
great campaign and a yummy idea!
Hope it tastes as good as it looks.
I think it’s a great campaign and I do love their bread bowls and I bet the lava cakes are wonderful.
I think its a great idea and I wish I had been there.
I love that Andy comes on at the end of the video and eats some of the pizza! This is a great campaign…I want to try the pasta bowls and the cake
It is alright if you light chocolate
This is a great campaign and I have such a craving for a pasta bowl now!
The campaign is a fabulous idea!
love the add and want the cake
love it, conans vodeo is funny. They need to keep this promo for a long time and they will sell alot when it gets a bit coooler
fantastic! I, as well, have not tried either product so great motivation. (lava cake promotion) As for helicopter – talk about creating buzz – oh yeah!
tvollowitz at aol dot com
I think the campaign looks super yummy
The ad was fun to watch (it also made me in the mood for some cake).
This campaign is pretty crazy. i just wish it had happened two weeks ago when I was at Mt St Helens with my kids.
I tweeted:
Cool ad idea
You cannot go wrong with free chocolate. What a wonderful campaign, I love it.
I like this campaign. The cake looks so good!
tweeted:
Great campaign. Wish I had a pizza bowl and chocolate lava cake right now. Gotta go call Dominos!!
I really wish that they would have more contests like this in the future.
great campaign
I love the idea of this campaign. The Lava Crunch Cake looks delicious. jelly15301@gmail.com
That’s really clever. Wish I had thought of it
They don’t have a store in my little town either, but there are several within an hour.
I think it’s a great idea to use the helicopter. Fun!
It caught my attention now I want some pizza!
Who can resist free chocolate? Great idea.
Free chocolate…I love the campaign.
I think it’s a great way to make people aware of the new product, combining it with something chocolate – and free!
i like the bread bowls
What a great idea! Hope they put the cake on their menu as a separate item.
Haven’t tried the pasta bread bowls yet, but if I can get a free chocolate lava cake -guess I’m on my way to Domino’s! Thanks.
I think this campaign is great!
A very creative campaign.
I think it’s a hoot! It certainly is fun and innovative.
Tweeted
blogged
I love pizza, one of my favorite meals! Bring it on, Dominoes!
I think this campaign is a fresh idea
The idea they came up with using the helicopter is perfect. I would love to try one of those cakes it looks yummy.
I think the campaign is a good idea and it will definitely catch the attention of consumers!
Awesome idea, helicopter and chocolate and I was not there!
neat marketing strategy!
Thanks for entering me! Great Contest!
Janna Johnson
janna@FeedYourPigBlog.com
jannajanna@hotmail.com
A lava cake’s connection to a volcanoe’s lava is not surprising. The helicopter is an aha moment.
I think that this campaign is a great idea.
tweet:
I’m hungry already. Great campaigne.
Campaign’s great. Let’s get a pizza.
bgcchs(at)yahoo(dot)com
I think it’s a great campaign and very original.
The campaign is clever, unique, and as far as the helicopter goes, non-ecofriendly.
neat idea – wish I had been there, those look YUMMY
sounds too good
I think this is a really cute campaign. I think they should go to volcanoes all over the world and do this.
cool idea – but the “green” in me — says waste of gas!
autumn398 @ yahoo.com
This is a great campaign!
What a great inventive way to get publicity for a new product.
i think its a good compaign! that chocolate cake looks delicious!
This campaign looks yummy and fun!
I think it is effective. Before the campaign I would have had zero interest in trying it, now I more than mildly interested and have no doubt our family will have a try of the new cake. Thank you.
I think it’s a great campaign and it really makes me want to try it. It looks absolutely delish!!!
It seems a bit ecologically wasteful, to be honest!
I love this campaign and think it was bold of them.
what a fun way to get the word out, its great
love those kickers
Thanks for the giveaway!…I would love to win this…. =D
The Cake looks Delicous. Thanks for the chance.
mogrill@comcast.net
I think it’s great.. it def. makes me want to go there!
I think it’s a great campaign and I would spend the whole $15 on lava crunch cakes!
mrssquigg at comcast dot net
great publicity stunt–wish someone would offer me free pizza like that
tweeted Latest: just entered than 5 seconds ago
very creative
I really like this campaign. I think that it is cool and different.
Lava? Makes me think of the Hawaiian Islands which are the tips of volcanic mountains rising out of the ocean.
I think it is effective as an advertising campaign….who wouldn’t want that chocolate lava cake? Thanks for the giveaway.
Great campaign
For some reason a Chocolate Lava Crunch Cake with an order of the new Pasta Bread Bowls isn’t the first dessert choice that comes to mind – unless it’s served with ice cream. Nevertheless, I’d be willing to give both of them a personal taste test!
Great Publicity
Sounds yummy
I think this campaign is great! Something free with your order is nice!
I think its great.
I like that they are trying something different. There were probably people from all over the country and they will take the story home.
great campaign
I think it’s a truly bizarre way to promo their cake but it makes sense! I’m not too far from Mt. St. Helens and I never even heard of this lol!
I tweeted!
I think it’s great that they have these two new products, and have paired them in such an interesting way. I want to try them both!
my birthday was august 10th and s was able to get a free chocolate lave crunch cake. it was the best cake EVER. what an innovative advertising campaign.
I love the campaign! People don’t usually associate cake and pasta with Dominos, so advertising this way really raises awareness!
Thanks for the giveaway
I have been wanting to try the Domino’s pasta bowls ever since they came back, but I am even more likely to try them now that this comes with it for free. Great campaign, I just doubt that the lava cake will be as lava-like as the pictures.
It’s a great idea. The cake looks great!
Great contest. Love the lava cakes.
Everyone loves cake!
I’ve been wanting to try the pasta bowls and the cake.
Such a great idea!
Im a little jealous of the people who go the opportunity to take part in this.
This is a really unique campaign, and I want to try this cake!
That is awesome that they brought the cakes by helicopter! These cakes look so good!
the campaign is pretty good,keeps you intrested!
ardelong2(at)gmail(dot)com
I think it’s a great campaign!
this is a neat contest and I love pizza
I think it’s great. It’s hard to pass up. lol Thank you!
What a cute campaign idea — I love when a marketing/advertising campaign actually makes sense!
It’ a very creative idea.
Very clever. Dominos makes the best pizza ever!
Sounds like a great idea
I think it is really fun.
Very clever.
Definitely adventurous and over-the-top, but definitely something that’s getting people talking–it’s creating lots of buzz for Domino’s.
Tweet
What a great campaign! And just think of all those people getting to try the chocolate lava crunch cake before it’s generally available!
Wish I’d been there!
Thanks for the giveaway!
tweet:
I think this campaign is awesome and I hope other business’s follow suit. Would be great to go all green in advertising.
I think the campaign in clever and will get some attention.
i like this campaign, i think its clever
That cake looks yummy! Works for me!
I think its a fun and unique campaign.
I think any press is good press. Thank yo
I think this is a really great idea!
I tweeted:
Pasta…yummy and anything with Chocolate as an freebie, I sure would try it =)
Thanks for the Wonderful giveaway!
clemensrhonda@hotmail.com
I think it is a great marketing campaign. I love it.
Very clever campaign! They’ve had a lot of great ones lately!